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ChainPoint will visit India to promote Fresh.Point

Crop of vegetables. Potatoes, tomatoes, peppers, eggplant and other vegetables.

The second largest fruit & vegetable producing country, after China, is India. China mainly produces fruit & vegetables for domestic consumption, but India exports vast amounts of fruit & vegetables to the rest of the world. A large part of the fresh products are exported to Europe. The European Food Safety Authority imposes strict import regulations when it comes to the Maximum Residue Levels (MRLs) of pesticides in fruit & vegetables. Fruit & vegetables that do not meet the maximum residue levels will be rejected, resulting in loss of products and loss of revenue.

It is therefore vital for Indian fruit & vegetables producing companies to be in control of the food supply chain. From farm to fork. Registering every step in the food chain starts with the local farmers, including detailed information on quantities and quality. Part of traceability is also to check every batch, before it is being shipped to Europe, on residue levels.

Fresh.Point: residue monitoring

One of the solutions that are interesting for Indian companies is Fresh.Point, a software solution to automate the sampling process.

The current process of manual sampling is time consuming and offers no options for data analysis. With Fresh.Point Indian fruit & vegetable companies can automate the sampling process by connecting the testing laboratories and by gathering the data collected in one single database for further analysis. Especially when large amounts of samples are processes, automation will offer valuable insight and costs savings.

Using Fresh.Point companies can quickly identify hot spots and deal with these accordingly, ensuring that the products will be accepted in Europe. Risks are minimized and a better control over the originating fruit yards is gained giving insight in the quality and consistency of each individual fruit yard.

In order to promote the traceability solutions from ChainPoint and also Fresh.Point with Indian companies, a number of delegates from ChainPoint will be visiting India the coming months. The first trip is scheduled from 21 June- 26 June and will focus on fruit & vegetable companies in the Mumbai area. Other field trips will be scheduled in July and August.

If you are interested in meeting our delegates in India, please contact us and we will arrange a meeting.